Projects and Work Experience

Founder & Managing Director/Partner for Vang Advisory (est. 2017) and Vang Capital (est. 2019). Vang Advisory generates millions in revenue & tens of millions in revenue for clients. Vang Capital has seen 200% ROI in it's first 2 years of operation investing in tech

Managed analytics, due diligence report creation, quantitative research, and business/product modelling to make 6-figure strategic investments incloud, data, SaaS, CX, and other enterprise startups. Internal thought leader on blockchain, adtech, customer data, etc

Led program design, budgeting, team recruitment, curriculum creation, mentor sourcing, and delivery of accelerator program for Algorand. Program Director for program, where 200 startups applied for 11 cohort spots, raising $20M+ in funding post program

Served as Head of Digital Marketing, including product marketing, SEO, analytics setup, content production, social media management, team management, and more for scaling PropTech/FinTech marketplace providing real estate lending options to brokers

Led KPI definition, metric tracking setup, dashboard creation, as well as weekly KPI tracking updates and reviews for distributed team going through Techstars and building gig economy hiring platform. Provided advisory on SEO, product, analytics, and more

Developed winning RFP for accelerator program program proposal, served as resource for projects around marketing, growth, data, accelerators, and fundraising. Provided introductions to marketing and design operational resources, outsourcers, and agencies

Let high-performance consulting team to set up analytics, testing, and automation infrastructure to allow for scaling of B2B marketing/sales function including setup and customization of Hubspot, Google Tag Manager, Google Analytics, Google Data Studio, Google Optimize, and more

Managed the marketing launch and partner reporting for Qatar SportsTech accelerator launch, Mentor for Dubai Smart Cities program, oversaw global marketing team for MENA programs, CRM consultant for Rainmaking Insurance for Pipedrive configuration

Served as Growth and Data Mentor twice and Entrepreneur in Residence twice for Finnovista's Startupbootcamp FinTech Mexico City and SCALE FinTech programs, mentored 40+ FinTech startups to create data-driven infrastructure and growth tactics

Set up SEO and Google Analtytics, including conversion tracking and custom configuration, across entire website for large Australian furniture manufacturer. Provided web development, marketing strategy, and other expertise on an advisory basis

Managed due diligence process and create summary reports for Executive Committee meeting to decide whether to fund technology startup A rounds, delivered presentation providing insight on state of digital and marketing ecosystem at investor meeting

Served as Head of Operations for cryptocurrency/blockchain focused investment fund and advisory firm. Managed brand creation, website development, legals, team onboarding, internal systems, travel logistics, and other company administration.

Implemented SEO across 30,000+ pages leading to a 3x improvement in organic traffic, managed tracking rollout to improve attributable revenue from 40% to over 90%, reduced CPA across all channels by 5x for B2B leads, managed rollout of B2B comms automations

Implemented SEO across site, served as marketing advisory for 8-figure ICO fundraise, project managed development for high performance, headless CMS/serverless website with custom page layouts, customer tracking, and other advanced features

Conducted research and created mcokups for optimal web landing pages to drive mobile app conversions, implemented SEO improvements including content tagging, hierachy, publishing process, and performance improvement on consulting basis

Implemented SEO improvements including content tagging, hierachy, publishing process, and performance improvement on consulting basis, oversaw Google Analtytics configuration, London-based SME/startup legal services provider Linkilaw

Development of system for 360 user analytics based on Mixpanel and Segment to centralize customer data for analytics and marketing automation purposes from YouTube, Intercom, Google Analtytics, Mailchimp, and product data, SEO & marketing advisory

SEO audit and implementation of improvements, creation of landing page strategy that drove 3x improvement in inbound leads generated for on-demand photography booking service, setup and marketing rollout of affiliate network marketing strategy

2 years as Global Marketing Manager, served as consultant after full-time employment, managed global marketing and data in growth phase from 8 to 20 programs, oversaw team of 20+ global marketers, drove 3x increase in startup applications to accelerator programs

Campaign strategy, planning, and exectuion for launch of Intua BeatMaker 3, which generated $250,000 in revenue in it's first month on the App Store, ranked the #1 iPad Paid Music App in 30+ countries, and featured in the  Apple WWDC Conference Keynote

Reached Top Medical App in 30+ App Stores, scaled growth from <10,000 to >130,000 users/month, built content and partnership process to leverage client budgets, setup email sequences to 3x opens/clicks, 1st marketing hire on team of 30+, hired & trained 4 marketers

First hire, laid marketing and growth foundations for acquisition by Avnet in 2016, created/curated content for hardware hacking community site, managed social media, email, analytics, Developed platform direction, SEO, product, UX, and growth strategies

Music products that placed 2nd at TCDisrupt & crowdedfunded $500,000, Produced/curated content for apps, promotions, & marketing, managed logistics, support, email, & social pages, grew audience to 15k social followers & 400k+ YouTube views

Paid researcher for Professor Katherine Burson in the Ross School of Business Behavioral Lab, research assistant for Dr. Allison Earl in the Social Psychology Department HAILab, wrote thesis on digitization of music industry including potential impact of cryptocurrencies

Managed QuickBooks based revenue and expense accounting/bookeepping, analyzed advertising data from Google Ads, Facebook Ads, and other PPC platforms to optimize ad spend and improve ROI, conducted other market analysis projects for founders

Managed social networks including branded C&D platform, YouTube, Facebook, and Twitter, reformatted and input print magazine articles into custom CMS to create web pages, input SEO meta data to improve search results for new and historical content