Jobbio is an online marketplace where Talent can discover the best job opportunities in the world and apply with a click.
Jobbio is a jobs marketplace and talent platform with offices in Dublin, London, and New York City that connects talent and companies directly and privately. With over 70 employees and $18 million in funding raised from investors such as Balderton Capital, Jobbio is one of Europe’s fastest growing recruitment SaaS startups.
During Matthew’s time working for Jobbio, he oversaw B2B marketing and data analytics efforts, including advertising spend, in-house teams, agencies, and reporting. He also built an organization-wide reporting system to allow for visibility of core KPIs in each business unit to top-level management for strategic decision making. He also rolled out UTM link tracking and trained staff across 5 departments to use tracked links and Google Analytics to measure the traffic their efforts generated.
-Rollout of UTM link creation and distribution process for 4+ departments
-Setup and customization of various analytics tools and automated reporting
-Creation of organization-wide metric benchmarking system
-Management of B2B performance marketing campaigns
-Setup of data reporting for external clients and partners
-Conversion tracking management, attribution modeling setup, and analysis of marketing efforts