Intua is a music technology company founded by mobile application innovators behind the industry-leading touchscreen DAW, BeatMaker 3
BeatMaker 3 Launch Campaign
BeatMaker 3 is household name among touchscreen musicians. Used by recording artists, performers, and amateur musicians alike, Intua’s BeatMaker 3 app is cutting edge Digital Audio Workstation. Matthew served as a business strategist and marketing consultant during the time leading up to the launch of BeatMaker 3. Leveraging the highly engaged community from BeatMaker 2, a pre-launch referral contest, an omni-channel social media campaign, and buzz from artists such as Dan the Automator and Flying Lotus, the launch of BeatMaker 3 saw the app generate hundreds of thousands in revenue.
Launch campaign ROI of over 20x
Reached the #1 Music App in over 40 app stores
Reached the top 10 overall iPad apps in over 30 app stores
Setup of basic internal communications and data management processes