Drinki is a mobile app gives users one free drink a night in the best bars and provides detailed consumer insights to bars and beverage industry partners.
Drinki drives groups of friends to consume a set drink at a chosen venue and then provides extremely detailed consumer insights using their proprietary data platform – Drinki also drive revenue for our partner venues through our unique offers.
-Created data taxonomies and event labeling structures
-Oversaw development of Mixpanel implementation
-App Store Optimizations (ASO) and Search Engine Optimization (SEO)
-General guidance and advisory on marketing hiring, metrics/KPIs, and digital marketing